Zhodnocení atraktivity benefitů ve vybrané holdingové společnosti

The objective of this bachelor’s thesis is to evaluate the attractiveness of the existing package of employee benefits within a selected holding company. The theoretical part presents foundational insights into the field of employee remuneration, employee motivation, and especially employee benefits using relevant sources. In the practical part, firstly, information about benefits in the selected company is obtained via a semi-structured interview conducted with the human resources manager, and subsequently, the attractiveness of the existing benefits package is assessed through a questionnaire survey sent to all employees of the company. Considering the methodologies used, an optimal fixed benefit plan is proposed, together with its financial intensity, tax considerations, and the necessary steps for implementation. The findings of this thesis are primarily intended for the HR department, offering a comprehensive framework for the implementation of an innovative and more attractive benefits plan for the company’s employees.