Sekundární trh s kartami Magic: The Gathering v České republice

This diploma thesis examines the secondary market with the popular card game Magic: The Gathering in the Czech Republic. Especially it focuses on the individual stores, which operate on the secondary market. Thesis also aims to investigate the processes of purchasing, selling, and pricing individual cards The theoretical part of the thesis describes the card game, the significance of the cards for gameplay and most importantly the theoretical approach to pricing and price development of cards. It also defines the research methodology. In the second, practical part of the thesis, a qualitative research study is conducted in the form of interviews with stores representatives. This part describes their approache to pricing individual cards, their market position in the context of competition, and the operations of stores and play area connected with these stores.