Strategie podpory rybářského cestovního ruchu v Třeboni v součinnosti s Rybářstvím Třeboň

This thesis addresses the strategy for supporting fishing tourism in Třeboň in collaboration with Rybářství Třeboň. The aim is to provide an overview of the current state of fishing tourism in Třeboň and to propose communication strategies that connect Rybářství Třeboň, regional identity, and public administration to promote further development. The work focuses on identifying target groups, their needs and expectations, analyzing existing communication strategies, and subsequently proposing innovative approaches that consider the influence of public administration on supporting fishing tourism. The main conclusions of the thesis indicate that the current communication strategies are insufficient to fully exploit the potential of fishing tourism in Třeboň. The proposed strategies include the creation of a multimedia website, educational campaigns in collaboration with local schools, partnership events with regional businesses and restaurants, the development of a mobile application for tourists, and the creation of educational thematic trails. These innovative approaches have the potential to increase awareness of fishing tourism, strengthen regional identity, and contribute to the sustainable development of the region. The added value of this work lies in the comprehensive analysis of the current state and the proposal of specific strategies that can be immediately implemented to achieve better results in the field of fishing tourism.