Česká ekonomická diplomacie ve Francii v oblasti e-commerce

The diploma thesis is focused on the topic of Czech economic diplomacy in France in the field of e-commerce. The main goal of the thesis is to characterize the current French e-commerce market using PEST analysis, to identify the main specifics, possible problems, and above all potential opportunities for Czech exporters on the French e-commerce market. A secondary goal is to propose recommendations that Czech companies, with the support of economic diplomacy, can use when entering this market. The results of this thesis can be useful for Czech companies that want to expand to the French market especially in the e-commerce sector, and can also serve as a useful source of information for entrepreneurs, academics and government officials that deal with the development of business relations between these two countries.