Faktory syndromu vyhoření v prostředí online marketingu

This thesis aimed to identify factors contributing to burnout syndrome in the digital marketing environment. The thesis also describes other characteristics associated with burnout in the community studied. A mixed research method was chosen to investigate this issue. More specifically, sequential mixed-method research. The first phase was qualitative and was conducted as focus groups. The second phase then involved a quantitative survey. The results show that the main factors include overload and time pressure, lack of meaning in work, poor work organization and communication with non-competent people. At the same time, working in multiple areas of digital marketing was found to reduce the risk of burnout in the professional performance dimension, suggesting that work dynamics and variety may be protective factors for some workers.