This thesis examines customer research as a method of validating a business idea, aiming to assess the viability of an idea through customer research. The theoretical part explores various methods of idea validation, highlighting the crucial role of customer input. These theoretical insights are then applied to a practical case: the development of a waterless car wash service. A survey, distributed through multiple channels, including car wash stations in Prague and Facebook groups for car enthu... zobrazit celý abstraktThis thesis examines customer research as a method of validating a business idea, aiming to assess the viability of an idea through customer research. The theoretical part explores various methods of idea validation, highlighting the crucial role of customer input. These theoretical insights are then applied to a practical case: the development of a waterless car wash service. A survey, distributed through multiple channels, including car wash stations in Prague and Facebook groups for car enthusiasts, gathered valuable data from 140 respondents. Of these, 23 expressed interest in the service and provided their email addresses to join a waitlist. The results confirm the potential of the business idea and provide valuable insights for crafting a value proposition and further service development. |