Automobilový průmysl ČR

The diploma thesis deals with the analysis of the automotive industry in the Czech Republic with a focus on the passenger car segment. The aim of the thesis is to present possible strategies for the future development of the automotive industry in the Czech Republic and the entities operating in it. In the introduction of the thesis, two scenarios are defined with the use of research questions. The first research question assumes a stable continuation of the current development without significant changes in the environment of the automotive industry companies. The second research question assumes major impacts of changes in the environment, such as shortages in the supply of key raw materials and components, tightening EU regulations or increasing competition from Chinese manufacturers. The analytical part of the thesis uses some of the methods of strategic analysis, which are described in the previous theoretical section. The conducted strategic analysis identified major changes in the environment, requiring adaptation of the strategies of entities operating in the automotive industry. The conclusions of the thesis suggest that flexible adaptation to changes, investments in electromobility and innovative technologies and establishing profitable cooperation with suppliers and competitors are crucial for maintaining the competitiveness of the Czech automotive industry in the future.