Společenská odpovědnost pohledem alternativních teorií firmy

This diploma thesis deals with corporate social responsibility (CSR) from the perspective of alternative theories. The introductory part is devoted to the concept of CSR in general. Other chapters are devoted to alternative theories of companies and their brief overview. The first chapters present the causes of the company itself and neoclassical theory, the causes of alternative company theories. For illustration, some selected management and behavioral models of corporate theory are described in this chapter. The practical part will focus on linking the concept of CSR with the microeconomic area of alternative theories of companies. The practical part of the thesis aims to show the connection of CSR with alternative theories of companies in a specific company from the Czech business environment.