Chování českých spotřebitelů v segmentu entomofagie

The bachelor thesis focuses on the analysis of Czech consumer behaviour in the segment of entomophagy, i.e. insect consumption, intending to propose measures to promote its spread in Czech society. The thesis combines a literature search and questionnaire survey analysis, with the main focus on the influence of age on the willingness to include insect-based products in the diet. The theoretical part of the thesis maps motivations and barriers associated with entomophagy, such as nutritional values, ecological aspects, ethical issues and cultural prejudices. It also includes factors influencing the acceptance of unconventional foods, including neophobia and visual perceptions. The practical part focuses on exploring differences between generations, analysing consumer attitudes, and looking for parallels with other alternative foods. The research is limited to the European context and includes an overview of insect food production, including the identification of key companies. The results of the analysis are the basis for proposals for measures to promote entomophagy in Czech society, with an emphasis on education, overcoming prejudices and targeted communication towards younger generations. Finally, the main findings are summarized, contributing to understanding entomophagy in the Czech Republic.