Implementace a analýza PPC kampaní Google Ads pro společnost Bazénářství s.r.o

This bachelor thesis focuses on the implementation and analysis of PPC campaigns on the Google Ads platform for the company Bazénářství s.r.o., which operates an e-shop specializing in pool equipment. The thesis first introduces the theoretical framework of Google Ads, including an analysis of advertising formats, automation, and the use of artificial intelligence. It then provides a detailed description of the implementation process of PPC campaigns, covering the setup of advertising strategies, integration with necessary systems, and the resolution of technical challenges. Based on data collected from the campaigns, a performance analysis is conducted, focusing on key performance indicators such as conversions, revenue, and PNO. The results demonstrate the campaigns’ success while also serving as a foundation for recommendations to enhance the efficiency of advertising efforts. The thesis outputs not only practical insights into PPC campaign execution but also proposals for optimizing advertising strategies in the context of the dynamically evolving digital marketing landscape.