Řemesná tvorba na českém trhu fashion

The thesis explores the common characteristics of artisan creators in the fashion industry and their position on the Czech market. Since these creators are located at the border of several sectors, it is challenging for state authorities to map this area and, if necessary, to effectively support it. One of the consequences is the low informative value of data on artisan creators in fashion on the Czech market. A significant shortcoming is the fact that available studies lack the insight of the creators themselves. The theoretical contribution of this work is to determine the current state of research by analyzing the available literature. The practical contribution is to address the above-mentioned lack and obtain information about artisan creators in fashion on the Czech market through qualitative research. The research method chosen is an in-depth semi-structured interview. The work points to the artistic character of artisan creators in the fashion industry and the potential benefits of drawing on the benefits stemming from the status of the artist introduced by Czech legislation for these creators. In the future, artisan creators in the fashion industry on the Czech market are recommended to increase the emphasis on sustainability within their marketing activities.