Motivace a spokojenost zaměstnanců lyžařských středisek

This bachelor’s thesis focuses on employee motivation and job satisfaction in ski resorts in the context of climate change. The aim of this thesis is to evaluate the motivational factors and the current level of job satisfaction among employees of selected ski resorts in the Czech Republic. Due to global warming, operating expenses are increasing, the profitability of ski resorts is decreasing, and a lack of natural snow poses a threat to employment stability in this particular sector. Special attention is therefore paid to the impact of climate change on the overall level of employee satisfaction in this field. The thesis is divided into a theoretical and a practical part. The theoretical part defines basic concepts, describes several theories of motivation, mentions factors of job satisfaction, and explains the impact of global warming on the operation of ski resorts. The practical part is based on conducted research combining both quantitative and qualitative methods of primary data collection, including a questionnaire survey and semi-structured interviews with current employees of four ski resorts in the Czech Republic. The thesis concludes with specific recommendations that can lead to increased motivation and job satisfaction.