Strategie vstupu firmy ELSYMCO s.r.o. na německý trh

The aim of this bachelor thesis is to propose a strategy for entering the German market for ELSYMCO s.r.o., a company that manufactures convectors and ventilators and provides related services such as installation and servicing. The theoretical part of this thesis focuses on the motives of firms to expand into foreign markets, the risks associated with expansion and the most common obstacles preventing SMEs from expanding into foreign markets. It also describes the methodology of this work and the forms of foreign market entry. The practical part of this thesis contains information about ELSYMCO s.r.o. and its products, SWOT analysis, VRIO analysis and a narrowed down PESTLE analysis of Germany. Subsequently, an entry strategy in the short and long term is proposed and then a possible exit strategy if the expansion fails.