Implementace ESG principů v odvětví cestovního ruchu

This bachelor thesis focuses on ESG, sustainability in tourism and ESG strategy in practice, specifically in Čedok a.s. The main aim is to assess the current approach to ESG in the company, identify opportunities and gaps in this approach and come up with suggestions for improvement. To meet the objectives, a qualitative interview with a Čedok employee was chosen. The thesis is divided into theoretical and practical parts. The theoretical part introduces the concept of CSR and ESG, basic European legislation and standards related to sustainability and describes in detail the specifics of sustainability in tourism. The practical part includes an introduction of Čedok a.s., an analysis of the current state of ESG issues in the company and benchmarking of leading companies in the tourism industry. The thesis concludes with recommendations on the development of an ESG strategy.