Vliv měnového kurzu české koruny a švýcarského franku na konkurenceschopnost v mezinárodním obchodu

The topic of this bachelor thesis is the evaluation of the impact of the exchange rate of the Czech koruna and the Swiss franc on competitiveness in international trade. The main objective of the thesis is to compare the evolution of the exchange rates of the two countries, to analyse their impact on price competitiveness and to verify the effect on international trade. The thesis is divided into two main chapters. The first one defines the concept of competitiveness, its measurement methods, the exchange rate and its variants used to assess price competitiveness. The second, analytical part of the thesis, focuses on the development of the exchange rates of the Czech koruna and the Swiss franc, especially in the selected period from 2010 to 2025. The analysis is carried out using indicators such as the real exchange rate, the real effective exchange rate or the equilibrium level of the exchange rate. At the end of the second chapter, the relationship between exchange rate developments and overall competitiveness is evaluated based on the assessments of international institutions such as the WEF and IMD.