Společenská odpovědnost francouzských módních luxusních značek v kontextu udržitelnosti

This bachelor's thesis focuses on evaluating the approaches of Louis Vuitton, Chanel, and Dior to sustainability and corporate social responsibility. The aim is to analyze strategies in the areas of ecological innovation, circular economy, ethical labor conditions, and supply chain transparency. The research is based on a qualitative analysis of secondary and media sources and compares how the brands respond to the growing pressure for responsible business practices. The findings indicate that the luxury fashion industry is undergoing a transformation towards greater sustainability, with each brand adopting different priorities. Although significant progress has been observed, risks related to greenwashing and insufficient transparency have also been identified. The thesis highlights the important role of luxury brands in promoting responsible values and proposes further research in the areas of transparency and global differences in sustainability approaches.