Architektura a management technologického startupu v oblasti fitness

This master’s thesis focuses on designing a comprehensive framework for project and business management of a technology startup in the fitness industry. The main objective is to create an effective system for development, deployment, and scaling of a web application designed for fitness trainers. The thesis begins with an analysis of the project context and mapping the specifics of the fitness industry in digital transformation. This is followed by a detailed analysis of end-user requirements and market research including competitive solutions. The core of the work consists of designing a cloud architecture utilizing Microsoft Azure, C# and .NET 8 technologies, complemented by a custom project management framework combining elements of agile methodologies and lean startup approach. The thesis also includes a financial analysis framework and a strategy for long-term growth and scaling. The result is a comprehensive and practically applicable framework that can serve as a reference model for managing similar projects not only in the fitness industry but also in other service-oriented business areas.