Vliv firemní kultury na výkonnost společnosti Boeing

The bachelor’s thesis analyzes the corporate culture of Boeing, one of the world’s leading aircraft manufacturers. It's aim is to describe the development of the company's corporate culture from its founding to the present day and assess how key events - such as the merger with McDonnell Douglas, strategic changes and crisis situations - have influenced its values, organizational behavior and employee relations, and also to offer recommendations on how to effectively develop and maintain a corporate culture that promotes innovation and high quality. The practical part is devoted to identifying major changes, their causes, and consequences, particularly in relation to safety standards and the company’s capacity for innovation. Based on this analysis, the thesis formulates recommendations for improving corporate culture and strategic management in similar corporations. The findings show that the shift from an engineering-driven to a financially-driven model had a severe impact on employee morale and public trust, leading to a series of reputational and economic crises.