Uplatnění UX/UCD přístupu v návrhu mobilní aplikace pro provozovatele lig v malém fotbalu (PKFL)

The presented bachelor thesis aims to create a prototype of a mobile application for a small football competition PKFL (Pražská Klubová Fotbalová Liga, english translation Prague Club Football League) using established principles and methods of UX design based on the idea of user-centered design (UCD) and thus providing a quality user experience (UX). At the beginning of the thesis, sources discussing UX are analysed and the theoretical concepts in this field are explained. This is followed by a description of the methods, principles and techniques of UX design. Then the principle of Figma software, which is the main tool for prototyping, is explained. The reader is then introduced to the work and competitions of PKFL, followed by the different phases of the design thinking process. This process uses the analysis of the client's requirements (PKFL), the analysis of user behaviour, needs and goals through in-depth interviews, the definition of specific problems, the generation of ideas for their solution and the creation of a prototype. The process concludes with an evaluation of the created prototype by the users and the paper concludes with a discussion of the potential application of the design and its possible implementation in a real product. The result of the work is a prototype of a PKFL mobile application designed according to UX principles and evaluated through user testing.