Analýza vlivu investorovy pozornosti na cenu akcií amerických bank

This bachelor’s thesis deals with the analysis of the impact of investor attention on the stock price development of the five largest American banks: JPMorgan Chase, Bank of America, Citigroup, Wells Fargo and Goldman Sachs. In addition to the variable of investor attention, measured using Google Trends data, the analysis also included selected fundamental and macroeconomic indicators, such as return on equity (ROE), P/E ratio, year-over-year change in the S&P 500 index, inflation and other related variables. The analysis was performed using regression models. The results showed that the investor attention could have a statistically significant effect on the stock price, nevertheless this influence is not identical across the entire analysed sample. The variable sp500_yoy showed the highest explanatory power. The thesis also summarises the elementary theoretical foundations of behavioural finance and highlights the importance of psychological factors in investment decision-making.