Podnikatelský plán pro psí salon

The aim of this bachelor thesis is to develop a business plan for a newly established Dog Grooming Salon U Ollieho, which will offer basic care services for dogs, focusing on grooming, bathing, and other complementary services. A partial objective is to assess the economic viability of the project through financial analysis. The thesis is divided into a theoretical and a practical part. The theoretical part defines key entrepreneurial concepts, legal forms, the structure of a business plan, and tools for market and financial analysis. The practical part contains the business plan itself, including a description of the business activity, marketing mix, market and competition analysis, customer segmentation, marketing strategy, personnel planning, and an extensive financial plan. It also includes a SWOT analysis, PESTLE analysis, and Lean Canvas. The financial plan is elaborated under three scenarios (realistic, optimistic, pessimistic) and includes an income statement, cash flow, break-even point, and profitability indicators. The results show that even with a lower number of customers in the first year, the business remains profitable and exceeds the break-even point. The conclusion evaluates the project's feasibility and long-term potential, taking into account the limited experience of the founders but also their strong internal motivation.