Vývoj reklamy v odborném tisku v 19. století v Rakousku-Uhersku

The aim of this bachelor’s thesis is to explore the development of advertising in professional press during the 19th century in Austria-Hungary through an analysis of printed advertisements published in the professional journal Listy cukrovarnické. The thesis aims to describe which forms and linguistic means were used in advertisements, what types of products were promoted, and how the visual and content aspects of advertising evolved over time. The theoretical part defines key terms related to the history of advertising, characterizes professional press of the 19th century, and explains the context of censorship practices of the period. The practical part uses quantitative and qualitative content analysis methods to examine a set of advertisements from the years 1883–1900. The results show that advertising in professional press gradually evolved from simple informative notices to more systematically structured messages.