Podnikatelský plán firmy vyrábějící doplňky stravy

The present bachelor thesis focuses on the development of a business plan for the launch of a brand offering functional dietary supplements based on animal-derived ingredients. The objective of this study is to evaluate the viability and profitability of the project by employing tools of business planning. The theoretical component of the thesis encompasses key concepts such as market analysis, the marketing mix, and the fundamentals of financial management. In the subsequent practical phase, these insights are applied to a specific product, the final form of which is determined on the basis of a questionnaire survey. The most suitable format was identified as a nutritionally balanced bar. The analysis indicates that the project exhibits genuine market potential, with the investment payback period estimated to range from 13 to 17 months. Nevertheless, the successful implementation of such a programme requires a significant degree of personal commitment on the part of the participants, as well as the effective management of operational processes. The thesis can function as a model business plan for entering the market of functional food products.