Ekonomický potenciál využití brownfieldů na území Prahy pro rozvoj kreativních klastrů

This bachelor's thesis analyzes the potential for developing creative clusters on brownfield sites in the capital city of Prague. The thesis is divided into a theoretical and a practical part. The theoretical section defines key concepts such as brownfields, creative industries, clusters, and creative clusters, and describes their roles in the urban and economic context. The practical part focuses on the analysis of four specific brownfield sites in Prague (Nákladové nádraží Žižkov, Kasárna Karlín, Holešovická tržnice, and Pragovka), for which a preliminary SWOT matrix has been developed to assess their potential for transformation into creative clusters. The practical section also includes an overview of international experiences with brownfield revitalization and the establishment of creative clusters abroad. Based on these insights, strategic recommendations for Prague are proposed. The aim of the thesis is to identify the economic potential of these sites and to suggest ways to effectively integrate them into the city’s cultural and economic development. The secondary goal is to raise awareness of the possibilities of alternative use of brownfields.