Příznivci spalovacích motorů vs příznivci elektromobility: Spotřeba, symbolika a sociálně-kulturní aspekty

This bachelor thesis examines the consumption behaviour and value frames of the supporters of internal combustion engines and electromobility in the context of contemporary motoring. The theoretical part focuses on the concepts of consumer behaviour, car symbolism, subcultures and identity, highlighting the differences in values and attitudes between the two groups of consumers. It also analyses the ecological, technological and cultural aspects that influence the perception of each type of drive. The practical part is based on qualitative research in the form of semi-structured interviews with eight respondents from both camps, who bring deep insights into their decision-making, lifestyle and relationship with the community. The results show that the automobile represents a different means of self-realization, an emotional symbol or an expression of technological mindset for each group. The work thus contributes to an understanding of how deeply the choice of the automobile can be embedded in personal values, cultural identity and social context.