Zastánci spalovacích motorů a jejich vnímání elektrických automobilů

The thesis aims at approaching the deeper reasons for the non-acceptance of electromobility among the proponents of internal combustion engines, specifically among men aged 45-60 in the Czech Republic. The thesis, through its research question, attempts to understand how proponents of internal combustion engines perceive electric vehicles. The theoretical framework is based on the concept of the extended self and theories of consumer behaviour. The research was carried out using the qualitative ZMET method, which allows uncovering unconscious attitudes and symbolic meanings. The analysis showed that EVs are not perceived by the respondents as a full replacement for combustion engine cars and that they do not fully fulfil the historically rooted symbolism of freedom and independence. The low awareness of respondents and their strong distrust of political authorities are also significant findings. The paper recommends that these aspects be taken into account when communicating and promoting the transition to more sustainable forms of transport.