Testování poptávky po interaktivní aplikaci na výuku ekonomie

This master's thesis examines testing the demand for an interactive application for teaching economics as a potential solution to the difficulty of studying economic subjects at universities. Through secondary research and in-depth interviews with University of Economics students, key difficulties associated with traditional teaching methods were identified. The research revealed that static representations of economic models in textbooks and lectures do not allow students to fully understand the dynamic relationships between economic variables. Based on these findings, two different prototypes were developed and tested: "EkoHravě" (EcoPlayfully) focused on direct interactive visualization of economic models, and "EkonManager" utilizing gamification through bakery management simulation. User testing with six respondents demonstrated a significant preference for the "EkoHravě" concept, which allowed students to experiment with parameters of economic models and immediately observe resulting changes in graphs. Respondents particularly appreciated the opportunity for active learning, interactivity, straightforwardness, and intuitive understanding of relationships that traditional teaching materials do not provide. The research identified significant demand for interactive tools as a supplement to existing teaching materials and identified various further development possibilities. Based on these findings, the thesis recommends creating a full-fledged minimum viable product focused on interactive visualization of economic models, making it freely available to students to obtain feedback, and subsequent development of an extended version with premium features for partial payment.