Vstup a vliv karetní hry Lorcana na trh v České republice

This thesis explores the introduction of the Disney Lorcana trading card game to the Czech market and its reception among the local player community. It focuses on players’ motivations for engaging with the game, perceptions of the gameplay system, the role of the Disney brand, product availability, economic aspects, community dynamics, and competition within the TCG market. The theoretical part presents key concepts related to trading card games. The empirical section is based on qualitative research conducted through semi-structured interviews with players and organizers of league tournaments in the Czech Republic. The interviews were then thematically coded using MAXQDA 24 software. The study emphasizes the respondents’ subjective experiences and their perspectives on Lorcana’s position within the context of already established TCGs. This thesis aims to illustrate how Lorcana is being integrated into the Czech environment and to identify the key factors that may influence its further development and long-term sustainability.