Srovnání společností Coca-Cola HBC Česko a Slovensko, s.r.o. a Mattoni 1873, a.s. se zaměřením na finanční a strategickou analýzu

This master´s thesis focuses on the strategic analysis of two leading companies operating in the Czech non-alcoholic beverage market Coca-Cola HBC Česko a Slovensko, s.r.o., and Mattoni 1873, a.s. The aim is to conduct a comprehensive assessment of their external and internal environments using a set of analytical tools and to evaluate their current position in relation to key competitors. The theoretical part defines the key concepts of strategic management and describes the methods applied in the analyses. The practical part applies these methods to the examined companies. Based on the findings, strategic recommendations are formulated for each company, complemented by a feasibility study and an implementation plan. The contribution of the thesis lies in identifying the key factors influencing the competitiveness of both companies and proposing specific measures that can serve management as a basis for strategic decision-making and long-term development.