Partnerství mezi firmami a galeriemi

This thesis examines the specific nature of partnerships between businesses and galleries within the Czech cultural context, with the aim of defining their various forms and dynamics. It focuses on identifying the primary motivations behind these collaborations, evaluating their benefits, and addressing potential limitations. The research provides an overview of the current state of corporate partnerships in the Czech Republic, highlighting areas with potential for development while also identifying obstacles such as insufficient systemic support, misaligned expectations, and limited institutional capacity within cultural organizations. Partnerships between companies and galleries in the Czech Republic exhibit a diversity of forms, with reciprocal benefits extending from financial support to broader social impact. Personal commitment, mutual trust, and the capacity to cultivate long-term relationships emerge as key factors. The challenges inherent in such collaborations underscore the necessity of systemic reforms, particularly in the domains of administration, legislation, and the professional development of gallery personnel.