Adopce LMS Moodle na Vysoké škole ekonomické v Praze a analýza uživatelských přístupů

Learning Management Systems (LMS) represent a fundamental tool in the contemporary higher education environment for supporting instruction, organizing study materials, and facilitating communication between students and instructors. Moodle, as one of the most widely used opensource LMS platforms, has been an integral part of educational institutions worldwide, including Czech universities, for many years. Its flexibility, broad range of features, and long-term development have established it as a standard for digital instructional support. However, many universities simultaneously face challenges regarding how to implement Moodle effectively, standardize its usage among instructors, and ensure its user-friendliness. This diploma thesis examines the acceptance and usage of the LMS Moodle system by students at the Prague University of Economics and Business. The aim of the thesis is to identify key factors influencing students' attitudes toward this system and to analyze the barriers hindering its effective utilization. The theoretical framework is based on the Technology Acceptance Model (TAM), which was extended for the purposes of this research to include the factor of technical barriers. The research was conducted using a mixed-methods approach. Quantitative data were obtained via an online questionnaire from 319 respondents and subsequently analyzed using correlation and regression analysis. The qualitative part involved a thematic analysis of open-ended responses focused on user experience. The results confirmed the validity of the TAM model within the university environment. Perceived usefulness of the system proved to be the strongest predictor of the attitude toward using it. Furthermore, it was demonstrated that the occurrence of technical problems has a statistically significant negative impact on perceived ease of use. The qualitative analysis identified the multiplicity of study platforms and the inconsistent use of the system by instructors as the main barriers. The conclusions of the thesis highlight the necessity of standardizing course structures and improving the technical stability of the system. Practical recommendations include centralized storage of study materials on a single platform, which would enhance user experience and study efficiency.