Porovnání obchodních modelů fast fashion a slow fashion v kontextu udržitelnosti dodavatelského řetězce

The bachelor’s thesis focuses on the business models of fast and slow fashion in the fashion industry and their impact on the environment. The main objective of the thesis is to compare the fast fashion and slow fashion business models and evaluate how these models approach sustainability in their supply chains. A comparative case study was conducted to examine selected representatives from both sectors. The research was divided into two parts. The first part highlighted differences between the models, especially design, pricing strategy, production, and after-sales services. The second part of the case study demonstrated differences in their approach to sustainability. Materials used, transparency, and reporting were identified as the most significant differences. The results provide meaningful insights for the examined cases; however, they cannot be generalized to the entire market.