Overturismus v Benátkách se zaměřením na výletní plavby

This thesis deals with the issue of overtourism in Venice, with a special focus on cruise ships, which have a significant impact on the concentration of short-term visitors in the historic center. Based on a case study of Venice, the aim of the thesis is to propose a sustainable optional tourist product for cruise ships that would contribute to reducing these negative impacts by redirecting some visitors away from the historic center. The theoretical part defines the concept of overtourism and presents cruise ships as a specific segment of tourism. The analytical part describes the development of tourism in Venice, the impact of cruise ships on the city, and evaluates current measures to regulate visitor numbers. It also includes an analysis of the current range of shore excursions offered by cruise companies. Based on the findings, a full-day optional shore excursion is proposed for passengers of ships docking at the port of Marghera. The product combines the cultural and gastronomic values of the Veneto region through a visit to the Le Cortiselle family winery and historic Padua. The proposal presents a commercially viable and sustainable alternative to shore excursions to the center of Venice and shows the possibilities for practical spatial diversification of tourist flows.