Příležitosti a limity rozvoje turismu v Bosně a Hercegovině

This bachelor’s thesis focuses on identifying and evaluating key factors influencing the development of inbound tourism in Bosnia and Herzegovina, while identifying both opportunity factors and limiting factors that threaten the development of the destination. The first part of the thesis presents a theoretical framework of tourism development and defines the key factors influencing tourism development in a destination. These insights are applied in the analytical part, where the influence of accommodation capacity, transport accessibility, price level, exchange rate, political stability, and word-of-mouth on the number of arrivals to Bosnia and Herzegovina is examined using descriptive, correlation, and regression analysis. The benchmarking comparison with Albania and Croatia confirms the relevance of the examined factors and highlights the differences in their levels across the compared destinations. The results indicate that the main opportunities for tourism development in Bosnia and Herzegovina include the influence of word-of-mouth, price affordability, and the exchange rate, whereas the key limiting factors include insufficiently developed transport accessibility and accommodation capacity. The findings of the thesis contribute to a deeper understanding of the determinants of tourism development in a destination and may be utilised by destination management and other professionals in the formulation of development strategies.