Pivní index – Ekonometrická analýza vývoje pivní turistiky v ČR

This thesis analyses the development of beer tourism in the Czech Republic and its significance in the context of changing beer consumption and tourism dynamics. It continues the existing concept of the Beer Index and seeks to verify it empirically through a combination of secondary data, field research, and econometric analysis. The aim of the thesis is to quantify the economic impact of beer tourism in the Czech Republic by determining the share of tourists in total beer consumption in the Czech Republic and analyzing long-term trends. The methodological framework consists of an analysis of time series of selected indicators of brewing and tourism, a regression analysis illustrating the relationship between the number of tourists and total beer consumption in the Czech Republic, and Beer Indexes. The results confirm that total beer consumption in the Czech Republic and per capita has been declining in the long term, while the number of breweries, especially microbreweries, has been growing steadily. Primary research showed that tourists drink an average of 2.63 beers per day during their stay in the Czech Republic, which made it possible to quantify their share on beer consumption in Czech Republic. The regression model further showed that an increase of 1,000 tourists will increase total beer consumption in the Czech Republic by approximately 43 hectoliters of beer. Beer tourism, therefore, represents a relatively stable segment, whose importance is growing and which has the ability to partially offset some of the weakening trends in domestic demand. The work provides a comprehensive, empirically based framework for measuring the impact of tourism on beer consumption in the Czech Republic and opens up space for further development of the Beer Index methodology, deeper segmentation of tourists, and the application of economic impacts to specific beer tourism events.