Drogová politika a její vliv na turistický průmysl: komparativní analýza Nizozemska a České republiky v letech 2014–2024

This bachelor thesis compares the drug policies of the Netherlands and the Czech Republic in the period 2014–2024 and evaluates their impact on the development of the tourism industry. The thesis focuses on analyzing the differences in the two countries' approaches to regulating marijuana use and identifying the economic and social impacts of these policies on tourism. The empirical part also includes a questionnaire survey among young people aged 18–30, which captures their perceptions of drug policy and tourism in both countries. The thesis includes a comparative analysis of statistical data and expert studies, which shows that the liberal model applied in the Netherlands has a demonstrable impact on the specific segment of tourism associated with marijuana, while in the Czech Republic there is a rather indirect effect on the overall image of the country and on cultural tourism. The results show that even a slightly liberalized policy can contribute to the development of tourism. The contribution of the thesis is the combination of a comparative analysis of drug policy in the Netherlands and the Czech Republic with an economic assessment of their impact on tourism. Based on the findings of the thesis, recommendations are formulated for Czech economic and regional policy, particularly in the area of spa and wellness tourism development, care for the quality of public space, and maintaining a balanced drug policy model.