Světová výstava EXPO a její vliv na český sklářský průmysl

This bachelor thesis focuses on the World EXPO and its impact on the Czech glass industry. The theoretical part of the thesis focuses on the issue of the international environment by presenting the current international trade, trade policy of the Czech Republic, cultural policy of the Czech Republic, and the concept of cultural diplomacy. Furthermore, the theoretical part of the thesis focuses on the national glass industry and the concept of the EXPO exhibition itself. For the practical part, qualitative research was chosen, the implementation of which provided a context for the involvement of companies in the world exhibition. Based on these interviews, and thus the context obtained, an extensive SWOT analysis of participation in this prestigious international event was created.