Výzvy implementace Scrumu v průběhu času

Abstract: This master’s thesis focuses on the challenges that Scrum teams face when adopting Scrum values in practice. The aim of the thesis is to propose recommendations that Scrum Masters can use to support the adoption of Scrum values among team members. The thesis concentrates on identifying specific problems and their causes related to the values of openness, courage, focus, respect, and commitment. At the same time, it examines concrete approaches that can be applied to support these values in team practice. The literature review focuses on agile project management, the Scrum framework, its values, and roles, and synthesizes existing knowledge on Scrum implementation and the adoption of its values. The met hodological approach is based on qualitative research conducted through semi-structured interviews with Scrum Masters and team members from different organizational environments. The results of the research indicate that the adoption of Scrum values is influenced by a range of factors at the individual, team, and organizational levels. The most significant factors include an agile mindset, performance evaluation and career development systems, the level of psychological safety, the experi ence level of team members (junior vs. senior), and the degree of external interruptions. The thesis identifies key problems and their underlying causes and proposes specific recommendations that Scrum Masters and other roles can use to support the adoption of Scrum values within teams.