Atraktivita České republiky jako destinace zdravotní turistiky v oblasti oční péče pro pacienty z vybraných zemí

This bachelor's thesis evaluates the attractiveness of the Czech Republic as a destination for medical tourism in ophthalmology and identifies the main factors influencing patients' decision-making in selected countries. The thesis focuses primarily on patients from Germany and the United Kingdom and examines the Czech Republic's competitiveness relative to selected destinations. The theoretical part defines the concept of medical tourism and its specific characteristics in ophthalmology, with particular attention to the push-pull model and the European framework for cross-border healthcare, especially Directive 2011/24/EU. The analytical part combines a scoring model that compares selected countries on treatment costs, waiting times, quality of care, accessibility, and institutional conditions with semi-structured interviews with patients and healthcare coordinators. The findings are subsequently synthesised through a SWOT analysis. The results indicate that the Czech Republic is a highly competitive destination for medical tourism in ophthalmology, mainly due to its favourable price-quality ratio, short waiting times, and good accessibility. At the same time, however, the thesis identifies certain weaknesses, particularly the limited international promotion of Czech healthcare providers and the lower availability of information for foreign patients.