Kulturní rozdíly v obchodních praktikách a komunikaci: Připadová studie České republiky a Jižní Koreje

In the context of intensifying economic relathionships between the Czech Republic and South Korea, a deeper understanding of their cultural environments has become important for effective professional collaboration. The study explores key cultural characteristics of both countries and analyses how these differences influence professional interaction. Based on empirical insights from business professionals, the thesis identifies common communication challenges and areas of potential misunderstanding. The findings highlight the importance of cultural awareness and adaptability in cross-cultural cooperation and provide practical recommendations for improving Czech–Korean business relationships.