Podnikatelský plán – expanze společnosti VitalCare CZ s.r.o

This bachelor’s thesis examines the expansion of VitalCare CZ s.r.o., a company operating in the Czech market as a supplier of oral care products. The aim of this thesis is to assess whether it is more advantageous for the company to expand its operations in the domestic market or to enter a foreign market. The first chapter introduces the company itself, its business activities, customers, competitors, and other factors influencing its operations. The second chapter focuses on the option of expanding within the domestic market, which primarily involves increasing the number of B2B partners and, consequently, expanding warehouse space. The third chapter addresses expansion into a foreign market, which will be implemented through the dm drugstore chain. Financial plans have been prepared for both options, which will help evaluate, in the conclusion of this thesis, which of the proposed options is more advantageous for the company.