Strategické narativy o migraci v alternativních médiích: komparace Česka, Francie a Německa

This bachelor’s thesis focuses on the analysis and comparison of strategic narratives on migration in alternative media in the Czechia, France and Germany during the period 2022–2025. The aim of the thesis is to identify how strategic narratives differ across these media environments. The theoretical part situates the topic within the concepts of strategic narratives as defined by Roselle et al. (2014), as well as hybrid, informational, and cognitive warfare and disinformation. The empirical part uses a comparative analysis that combines quantitative and qualitative approaches based on a sample of 60 articles from 15 selected alternative websites. The analysis is based on a comparison of how images are constructed in different national contexts, how political institutions are delegitimized and which actors are portrayed within narrative structures as the main drivers of crises. The main finding of the thesis is that although the specific forms of strategic narratives in the Czech Republic, France and Germany differ, alternative media in all these countries primarily use the topic of migration to criticize ruling elites and to challenge the international system. Migrants themselves are only rarely portrayed as direct culprits, and the articles evoke a wide range of emotions.