Změny v poptávce v turismu po pandemii covid-19

This diploma thesis analyzes the transformations in consumer behavior of Czech tourists in the post-pandemic era. The primary objective is to identify key shifts in traveler preferences and evaluate their stability in 2026. The theoretical part defines the determinants of demand and psychological aspects of the decision-making process in tourism. The analytical part is based on primary questionnaire research (n=170) and statistical verification of the established hypotheses. The findings reveal a rapid return to international mobility driven by the "Revenge Travel" phenomenon and a growing trend of holiday fragmentation (so-called micro-cations). The research confirms that despite increased sensitivity to hygiene standards among the older generation, price remains the dominant decision-making factor. The thesis concludes that demand has not undergone a radical revolution, but rather a specific evolution that necessitates a differentiated marketing approach toward individual age segments.