Organizační kultura retailingové firmy v ČR

The thesis concentrates on the organisational culture of the company Tesco in the Czech Republic. Organisational culture relates to national culture. Therefore the first part addresses the culural differences between parent-british and czech culture. National cultures are described by means of dimensions. There is also included a dynamic point of view on the culture, that talks about how culture evolves and changes. The practical part analyses the web page of the company and qualitative data gathered during research. The thesis conludes that the extent to which the employees identify with the company values depends on their position in the company. There are differences between managers, heads of departments and frontline employees.