Vliv Internetu na konkurenceschopnost konkrétní firmy

This work is dedicated to the question of competitiveness of organizations and presents an empirical research in relation to implementation and use of the internet services in business. The goals of this thesis are to analyze competitiveness of the organization Ryboprodukty JSC and to study and explain the impact of application of online services on its success in terms of competitiveness. The hypothesis examined in this work suggests that the impact is positive and that implementation and use of the internet leads to increased competitiveness of an organization. The theoretical part includes explanation of the key concepts such as the internet, competitiveness of a product, competitiveness of an organization, provides an overview of the historical development of online technologies and describes the main possibilities available in this area nowadays, thus introducing the topic to readers. The theoretical basis is followed by the practical analysis focused on changes in a real business after the internet was implemented as a part of business processes in the organization. Empirical information about the processes and economic results of the company made possible the evaluation of the changes and of the importance of the global internet network for the company. The contribution of this thesis lies in the fact that, since it is based on detailed and up-to-date information, it explains the importance of information and communication technologies, especially internet, to the functioning of the organization and its success. The results and conclusions of the work can be applied directly in the company, as well as in other organizations upon adjustment of measures to the company size and sector. In addition to theoretical knowledge, personal interviews with the organization management, multiple company visits, consultations with experts and a detailed analysis of company documentation became an important source of reliable information.