Refocusing on ŠKODA in Ukraine: Managing Entrepreneurial Sustainability on Core Strengths

Informace o vysokoškolské kvalifikační práci

Název práce:
Refocusing on ŠKODA in Ukraine: Managing Entrepreneurial Sustainability on Core Strengths
Autor práce:
Paleta, Vojtěch
Typ práce:
Diplomová práce / info:eu-repo/semantics/masterThesis
Vedoucí práce:
Kovář, František
Osoba oponující práci:
Kroupa, Miroslav
Jazyk práce:
English
Abstrakt:
The global world has been strongly changed and year 2013 - was for automotive big challenge! At the beginning of the year 2013 automotive experts predicted stable growth in LDC's and CIS's. But today in 2014, we know, that was different. How are the markets turbulenting shows current changes in U.S. economical and financial politics which also influents structural economical deformations and market warping in LDC's. On the other hand the current political crisis in Ukraine influence in turn CIS's markets where the ŠKODA is called the international automotive leader. Likewise, good to know is, that the current Russia annexation political approach influence negatively international exchange rates which brings strategical calm down to the ŠKODA growth and profit. In the same time running national politicical systems crises in the markets where ŠKODA long-term strong is, e.g. Arabian world. Despite of turbulent market trends introduced ŠKODA in 2013 the biggest model offensive in own history connected shortly with the biggest investment costs. Everything in the age when the world is more connected and requests bigger flexibility, faster launches of products and bigger frequency of radical innovations. Exist strategical coherence between automotive enterprises, national economies and self-started employees? Is sustainability the key condition for the growth in automotive industry? If yes, it is possible to measure sustainable growth in automotive enterprises? How manage correctly the automotive enterprise to be long-term sustainable and profitable growth despite of turbulent market environment?
Klíčová slova:
scenarios and alerts; performance measurement; radical innovation; strategy; management; Sustainability

Informace o studiu

Studijní program a Studijní obor:
Ekonomika a management/Management
Typ studijního programu:
Magisterský navazující studijní program
Jméno přidělované hodnosti:
Ing.
Instituce přidělující hodnost:
University of Economics, Prague
Název fakulty:
Faculty of Management
Název katedry:
Department of Management
Instituce archivující a zpřístupňující VŠKP:
University of Economics, Prague

Informace o odevzdání a obhajobě

Datum zadání práce:
25. 4. 2012
Datum podání práce:
30. 6. 2013
Datum obhajoby:
29.05.2014

Soubory ke stažení

Hlavní práce:
37480_xpalv07.pdf [4,70 MB]
Neveřejná příloha:
Neveřejný soubor
Oponentura:
37804_Kroupa.pdf [614,67 kB]
Hodnocení vedoucího:
37480_kovar.pdf [58,99 kB]

Údaje ze systému InSIS

Identifikátor:
https://insis.vse.cz/zp/37480/podrobnosti