Influence of commodity costs on the price of FMCG products
| Název práce: | Influence of commodity costs on the price of FMCG products |
|---|---|
| Autor(ka) práce: | Baituyakova, Danagul |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Tyll, Ladislav |
| Oponenti práce: | Machek, Ondřej |
| Jazyk práce: | English |
| Abstrakt: | The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of a good. Thirdly, statistical testing is applied in order to identify if the model could correlate with reality based on historical data. In this part the thesis discusses the limitations of the model and gives more real life examples of how the price is set, besides the commodity influence. Thanks to it, a reader will be able to draw conclusions from the given information and deeper understand the complexity of the FMCG market industry. |
| Klíčová slova: | commodities; P value testing; costing methodologies; pricing strategies; C-P Model; shelf price; FMCG |
| Název práce: | Influence of commodity costs on the price of FMCG products |
|---|---|
| Autor(ka) práce: | Baituyakova, Danagul |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Tyll, Ladislav |
| Oponenti práce: | Machek, Ondřej |
| Jazyk práce: | English |
| Abstrakt: | The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of a good. Thirdly, statistical testing is applied in order to identify if the model could correlate with reality based on historical data. In this part the thesis discusses the limitations of the model and gives more real life examples of how the price is set, besides the commodity influence. Thanks to it, a reader will be able to draw conclusions from the given information and deeper understand the complexity of the FMCG market industry. |
| Klíčová slova: | pricing strategies; C-P Model; P value testing; commodities; shelf price; FMCG; costing methodologies |
Informace o studiu
| Studijní program / obor: | Ekonomika a management/International Management |
|---|---|
| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 2. 3. 2015 |
|---|---|
| Datum podání práce: | 30. 8. 2016 |
| Datum obhajoby: | 8. 9. 2016 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/51802/podrobnosti |