Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
The goal of this bachelor thesis is to analyze the actual condition of a discounting portal Pepa.cz in the fields of marketing, customer relationship management, human resources and also some layout and measures to ensure the prosperity of the bussiness. In the theoretical part of this work the basic definitions are explored through description of the control areas. The practical part is devoted to the analysis of individual areas of management, where the results of the analysis are presented as proposals and measures, which lead to increase the competitiveness.
Competitiveness; SME; marketing; human resource management; business model; customer relationship management
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Podniková ekonomika a management