Diplomová práce / info:eu-repo/semantics/masterThesis
Osoba oponující práci:
Thesis is focused on personal branding methodology in connection with freelancing. Main goal is to introduce modern tools and ways of personal branding, to analyze actual situation and to create recommendations for future development of this brand. It includes classical marketing tools such as SWOT, mission, vision and Porters five forces analysis. Theory is structured according to the recommended manuals for personal branding by former influencers in online marketing field. Online media review and communication strategy is also included. In practical part you can find those techniques used on “ekonom na cestach” brand. Based on content analysis, strength and weaknesses are revealed so the graphical versions and recommendations can be made to support future web and inbound strategy.
personal branding; freelancing; marketing strategy
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Podniková ekonomika a management