Implementace category managementu v retailu

This bachelor thesis deals with the subject of implementation of category management in retail. The main goal is to describe the whole process of category management and integrate the creation of planogram into the context of category management, not only in the theoretical conception but also in the software in which planograms can be created. The whole category management process is described in the thesis together with the basic terms related to this subject. A considerable part deals with the implementation of category management steps in the software Quant which is primarily used for creating planograms. The thesis aims to form an optimal planogram for a store and its implementation afterwards. Some analyses which are often used for optimizing stores space or following the category performance are introduced in the thesis.